Supercut returns to the App Store

supercut160@2x In mid-2014, I released my first video editor to the App Store, Super-Mo. I quickly changed the name to Supercut, which is a heckuva’ lot easier to spell (and therefore, to search) than Super-Mo, but the core mission remained the same: To be an easy-to-use video toolbox that lets you do everything under the sun with any video clip in your library: zooming, cropping, rotating, filtering, adding music, overlays, and slow-motion, and even reversing.

Unfortunately, with the release of iOS 8, a small but important piece of Supercut stopped working—the ability to add music to video clips. The reason for that turns out to be an incredibly obscure change in the way the iOS media framework handles memory management in iOS 8. We could argue over who is to blame for the bug (I certainly wouldn’t point the finger at myself), but as of today, I’ve finally figured out what was causing the problem and submitted an update to the App Store that will fix the issue.

Why is this important? Well, as soon as I discovered the flaw and realized that it would take a while to fix, I pulled Supercut from the App Store. Now that a fix in the works, I have returned it to sale. The update should be released within a couple of weeks and it will have a couple of other small fixes in it as well, including a complete removal of the watermark. So for those of you who have been wondering where Supercut went and when it will return, you now have an answer.

One thing that’s worth mentioning is that Supercut’s ambitious feature is a departure from the trend for apps to focus on one thing and to that one thing very well. The theory is that in today’s market place, apps that do many things are less viable than apps that are highly specialized. There is certainly plenty of validity to that theory: Reverser, Reverser Cam, and SuperSlo each are essentially stripped down versions of Supercut with narrow purposes, and each of them has sold many more copies than Supercut.

Still, I think that that as mobile devices continue to grow more powerful and user interfaces get better, that trend will change, so I’m not giving up on Supercut. My view is the demand for apps with more comprehensive feature sets is going to grow, perhaps not immediately, but in the foreseeable future, and I want Supercut to be be on the leading edge of that change. Therefore, expect to see more improvements to Supercut, both in terms of additional features as well as improvements to its interface and performance.

To be clear, I’m not giving up on targeted apps—I’ll continue to update the ones I already sell, and will probably add one or two more focused apps. As of today, there’s certainly more demand for that kind of app—but over time, I think that the market will evolve, and I think Supercut will stand to benefit when it does.

CS 193p

Apple_Swift_LogoThis is another nerdy post that doesn’t have anything directly to do with Magic App Factory or any of its apps, but I nonetheless feel compelled to give a shout out to the latest semester of CS 193p, the outstanding Stanford University course on iOS development taught by Paul Hegarty.

As anyone who has seen CS 193p videos on iTunes U can tell you, Hegarty is a genius lecturer and this semester is no different. Well, let me correct that: It’s a little different, because instead of teaching it using Objective-C, Hegarty is teaching it using Swift. And if I had to bet—and having lived in Las Vegas and played tons of poker, I’m not averse to betting—I’d bet that this course, and it’s availability online, will prove to be a watershed moment in the adoption of Swift. From everything I’ve heard, Swift is not yet ready for a big production app—at least not without some major headaches—but I suspect it will be soon, and that Hegarty’s course will be a major catalyst for the language.

Whether you’re an iOS developer who isn’t familiar with Swift, or you’re interested in learning more about iOS development, I can’t recommend CS 193p enough.

MAFOverlay and MAFActionSheetController

If you’re not an iOS developer, this post might not be terribly interesting to you, but if you are one—or are just interested in seeing some of the code that goes into making apps—I’ve just posted a couple of open source Cocoapods.

For the uninitiated, Cocoapods is a framework/ecosystem for distributing software components (pods) that can be used in apps. The two pods that I’ve released today bring popover style overlay presentations to iPhone on iOS 7 and later and also brings a highly customizable action sheet controller to iOS 7. You can read more about them here:

As long as you have Xcode and Cocoapods installed, only need to type in “pod try MAFOverlay” and “pod try MAFActionSheetController” in the terminal to test them out. Whether or not you do that, expect to see them used in upcoming software releases. And if you have any questions or suggestions, don’t hesitate to contact me.

SuperSlo — FREE for two days

If you don’t have SuperSlo, now’s the time to act—it’s free on Wednesday and Thursday this week.

Update: Unfortunately, the App Store appears to have mysteriously failed to correctly change the price of SuperSlo—despite the fact that I changed the price of SuperSlo to free, the App Store is still listing it as a paid app. I’ve rescheduled the promotion for Thursday and Friday—hopefully this time, the App Store will work as expected.

Thanks for a great 2014 and Happy New Year!

The New Year is around the corner, and I wanted to say thanks to everyone who has supported Magic App Factory and helped make 2014 such a great year. Downloads were up 5x in 2014 to nearly one million, and revenue jumped 60x. Without your downloads, purchases, and use of Magic App Factory software, that wouldn’t have been possible. You’ve made 2014 a great year, and I cannot thank you enough. And if you’ve enjoyed the apps in 2014, there’s more good things in store for next year. But for now, thanks again, and Happy New Year!

Every app on sale until 2015

Here’s some good news for those of you thinking of buying an app from Magic App Factory: Until 2015, each paid Magic App Factory app will be just $0.99—half off the normal price of $1.99, including the Reverser Cam Plus Pack. Not only that, but the Magic App Bundle—which lets you purchase all five apps at a discounted price—is just $2.99, which means you save 70% from the normal price if you had bought each app individually.

Just click here to open the Magic App Factory page on the App Store. Happy Holidays, and enjoy!

Reverser Cam now available free

I’m trying something new with Reverser Cam—making it available free, but with an In-App Purchase to unlock the ability to reverse existing videos. If you already have Reverser, you should go ahead and continue using that—you already have all the functionality in Reverser Cam, even with the new In-App Purchase. But if you already have Reverser Cam or are downloading it for the first time, now you can reverse existing videos without buying Reverser through the Reverser Cam Plus Pack In-App Purchase.

The thing I like about this model is that it doesn’t impose any artificial constraints on Reverser Cam—there are no watermarks or anything like that. It’s fully-functional and great as-is. But if you want to extend its functionality, all it takes is a simple In-App Purchase. We’ll see how it goes—I’m always experimenting with different approaches, and only time will tell if this makes business sense.

For now, if you’re already a customer, I hope you continue to enjoy it, and if not, I hope you’ll consider downloading Reverser Cam.

Fast, fun, and easy photo & video apps for iOS • Posts by Jed Lewison

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