In mid-2014, I released my first video editor to the App Store, Super-Mo. I quickly changed the name to Supercut, which is a heckuva’ lot easier to spell (and therefore, to search) than Super-Mo, but the core mission remained the same: To be an easy-to-use video toolbox that lets you do everything under the sun with any video clip in your library: zooming, cropping, rotating, filtering, adding music, overlays, and slow-motion, and even reversing.
Unfortunately, with the release of iOS 8, a small but important piece of Supercut stopped working—the ability to add music to video clips. The reason for that turns out to be an incredibly obscure change in the way the iOS media framework handles memory management in iOS 8. We could argue over who is to blame for the bug (I certainly wouldn’t point the finger at myself), but as of today, I’ve finally figured out what was causing the problem and submitted an update to the App Store that will fix the issue.
Why is this important? Well, as soon as I discovered the flaw and realized that it would take a while to fix, I pulled Supercut from the App Store. Now that a fix in the works, I have returned it to sale. The update should be released within a couple of weeks and it will have a couple of other small fixes in it as well, including a complete removal of the watermark. So for those of you who have been wondering where Supercut went and when it will return, you now have an answer.
One thing that’s worth mentioning is that Supercut’s ambitious feature is a departure from the trend for apps to focus on one thing and to that one thing very well. The theory is that in today’s market place, apps that do many things are less viable than apps that are highly specialized. There is certainly plenty of validity to that theory: Reverser, Reverser Cam, and SuperSlo each are essentially stripped down versions of Supercut with narrow purposes, and each of them has sold many more copies than Supercut.
Still, I think that that as mobile devices continue to grow more powerful and user interfaces get better, that trend will change, so I’m not giving up on Supercut. My view is the demand for apps with more comprehensive feature sets is going to grow, perhaps not immediately, but in the foreseeable future, and I want Supercut to be be on the leading edge of that change. Therefore, expect to see more improvements to Supercut, both in terms of additional features as well as improvements to its interface and performance.
To be clear, I’m not giving up on targeted apps—I’ll continue to update the ones I already sell, and will probably add one or two more focused apps. As of today, there’s certainly more demand for that kind of app—but over time, I think that the market will evolve, and I think Supercut will stand to benefit when it does.