Every app on sale until 2015

Here’s some good news for those of you thinking of buying an app from Magic App Factory: Until 2015, each paid Magic App Factory app will be just $0.99—half off the normal price of $1.99, including the Reverser Cam Plus Pack. Not only that, but the Magic App Bundle—which lets you purchase all five apps at a discounted price—is just $2.99, which means you save 70% from the normal price if you had bought each app individually.

Just click here to open the Magic App Factory page on the App Store. Happy Holidays, and enjoy!

Reverser Cam now available free

I’m trying something new with Reverser Cam—making it available free, but with an In-App Purchase to unlock the ability to reverse existing videos. If you already have Reverser, you should go ahead and continue using that—you already have all the functionality in Reverser Cam, even with the new In-App Purchase. But if you already have Reverser Cam or are downloading it for the first time, now you can reverse existing videos without buying Reverser through the Reverser Cam Plus Pack In-App Purchase.

The thing I like about this model is that it doesn’t impose any artificial constraints on Reverser Cam—there are no watermarks or anything like that. It’s fully-functional and great as-is. But if you want to extend its functionality, all it takes is a simple In-App Purchase. We’ll see how it goes—I’m always experimenting with different approaches, and only time will tell if this makes business sense.

For now, if you’re already a customer, I hope you continue to enjoy it, and if not, I hope you’ll consider downloading Reverser Cam.

Reverser – Now with Reverser Cam

R55_JPG_1Big new update to Reverser, the fastest and easiest way to record and create backward videos on iPhone and iPad. From the release notes:

Introducing Reverser 2.0, a big new upgrade with a great new feature: Reverser Cam. Now you can record video backwards with Reverser!

And that’s not all: Reverser has a brand new icon, smoother scrolling in the video picker, bug fixes, and all the improvements from the last update, including better integration with iOS 8 video library, 240 FPS slo-mo support, and much faster slo-mo export on iOS 8.

Reverser is tons of fun and now that it has a camera, it’s got everything you need for making hilarious backward videos with just a tap. If you don’t already have it, get it now on the App Store.

The latest alleged iOS security flaw actually isn’t

Normally, I blog about apps from Magic App Factory, but from time to time if I see something of interest in the tech world, I’ll post it here. For example, here’s Reuters, credulously hyping a security researcher’s claim that iOS has a fundamental security flaw:

Apple iOS bug makes devices vulnerable to attack: experts

Researchers have warned that a bug in Apple Inc’s (AAPL.O) iOS operating system makes most iPhones and iPads vulnerable to cyber attacks by hackers seeking access to sensitive data and control of their devices.

Cybersecurity firm FireEye Inc (FEYE.O) published details about the vulnerability on its blog on Monday, saying the bug enables hackers to access devices by persuading users to install malicious applications with tainted text messages, emails and Web links.

The malicious application can then be used to replace genuine, trusted apps that were installed through Apple’s App Store, including email and banking programs, with malicious software through a technique that FireEye has dubbed “Masque Attack.”

So some bad guy can replace Gmail or your banking app with a fake version and steal all your info. Oooh, scary!

Except that in order to do this, the bad guy would need to convince you to:

  1. Click a link to install an app on your iPhone or iPad without using the App Store.
  2. When your iPhone informs you that the web site you’ve visited is requesting to install an app on your phone, you would have to give the web site permission to install the app.
  3. After giving the website permission, you’d have to approve yet another warning alert asking you whether to you want to install a certificate on your phone from a developer that you have never heard of.

So not once, not twice, but three times you would have to affirmatively take actions that literally scream “PLEASE INSTALL MALWARE ON MY iPHONE!!”

I suspect it’s possible a handful of people will make this mistake, and that’s unfortunate, but there isn’t much more Apple can do to make the iPhone any safer. Perhaps they could add an additional warning when a new developer is trying to perform an in-place replacement of an app when the developer certificate doesn’t match, there isn’t much that they should do. And while they will probably have to do something for PR reasons if nothing else, anyone with sensitive data on their phone shouldn’t be installing apps from unknown developers, and when they do, they shouldn’t hold Apple responsible for bad things that happen.

Reverser Cam, now free (expired)


Update: This promotion has now expired, but Reverser is free for a couple of days.

For at least a little while—and possibly longer—you can download Reverser Cam free on the App Store.

If you aren’t aware of Reverser Cam, it’s a fun little app that lets you record a video and instantly play it backwards—it even reverses audio, so you can try saying words backwards and hearing what they sound like when played in reverse. It’s tons of fun—people just love it.

It’s been available for about two months now, and already more than 100,000 people have downloaded it. So why give it away free? Well, because it’s a good way to let people know about other Magic App Factory titles on the App Store, including Reverser, which lets you turn any video on your iPhone or iPad into a hilarious backward video, complete with Slo-Mo. Reverser will soon have a backwards cam as well, so a lot of people who get Reverser Cam will want to upgrade.

But Reverser Cam is still great on its own—and at least for the time being, it’s free. Enjoy!

One million and counting!

Well that happened more quickly than I expected: Through yesterday, more than one million unique copies of Magic App Factory software have been downloaded on the App Store. (Excluding updates and redownloads, of course.) Not bad for 18 months, is it?

Seriously, thank you to everyone who has purchased and downloaded Magic App Factory apps—without you, none of this would be possible.

To celebrate, Flow is available free for a limited time and SuperSlo are on sale—if you haven’t checked them out, now’s a great time to take a look. (Update: If you missed Flow being available free, you can still get it for 50% off for a short time before the price returns to $1.99.)

There’s also a really big and great update for Reverser in the works—if you’re already loving Reverser or Reverser Cam, you’re going to absolutely love it.

Approaching another Magic App Factory milestone

At some point in November, Magic App Factory will hit a pretty cool milestone: One million downloads on the App Store, excluding updates and redownloads, so here’s a big thank you to all the people who have downloaded and supported those apps over the past 18 months.

In other news, each of the six Magic App Factory apps currently on the store has been updated for iOS 8 and the new iPhones. A couple of small bug fixes are coming for a couple of apps, and Reverser has a pretty sweet update on the way. The only app that hasn’t been updated is Supercut Video Toolbox, but I’m working on an update for that and will put it back for sale when it’s ready to ship.

Also: For the next couple of days, SnapStill 3 will be free (as featured on AppsGoneFree), so if you haven’t had a chance to check it out, now’s the time to pounce! My favorite new feature is the ability to snap photos on iOS 8 from within the Photos app using the SnapStill extension. The UI is also more intuitive and responsive than the first versions of SnapStill 3—in particular, when you drag your finger on the video you’re snapping, SnapStill does a better job of figuring out whether you are trying to seek from frame-to-frame or trying to reveal or hide the suggestions bar. If you’ve already got it, definitely update—and enjoy!

Finally, App Bundles are the best way to get all Magic App Factory software in one shot at a great price. And the best place to find the currently available bundles is on the App Store’s Magic App Factory product list.

Thanks again to everyone who is downloading and using Magic App Factory software, and if you ever have a question or suggestion, I read everything you send in.

Fast, fun, and easy photo & video apps for iOS • Posts by Jed Lewison


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